As its name implies, Avaaz is the voice of the people. Avaaz is a Persian word for voice; however, a similar pronunciation of voice is found in many languages. The voice Avaaz gives is one that speaks about corruption, animal rights, climate change and any other issue where activists want to foster change.
Avazz is involved in fighting media monopolies as well. Rupert Murdoch’s 21st Century Fox wants to acquire the remaining percent of Sky, giving Murdoch complete control of the company. Avazz claims that Ofcom, the UK’s communications regulator, should reevaluate their ruling that Fox is fit to hold a UK broadcasting license. Doing so would reopen scrutiny of Fox News in the US, where there are claims that alleged sexual harassment charges were not handled properly. Cultural Secretary Karen Bradley of the regulator’s office also says that Fox would have too much UK media control.
In a letter sent to the Office of Communications, Avaaz stated that Ofcom used statements made by Fox representatives to make their decision, despite Fox having made false statements in the past.
Avazz’s typical campaign begins with an online petition, although in this case, an attorney for Avaaz sent a letter to the UK’s Office of Communications, which is generally the harbinger of a formal challenge.
Avaaz truly is a global organization, working on six continents and creating campaigns in 15 languages. Besides online petitions, Avaaz takes out advertisements in newspapers and holds in-person protests, running multiple campaigns at the same time.