Luiz Carlos Trabuco is the current CEO of Banco Bradesco. He has served in the capacity since 2009 when he succeeded Marcio Cypriano. This position was not handed to him on a silver platter. He had to prove to the board of directors that he was the right man for the job.
Before becoming CEO, Mr. Trabuco served in various senior level positions within the institution including, executive vice president, managing director, and department director. When Trabuco took over the helm, the bank had lost its position as the leading private bank to rival Itau Unibanco. Additionally, the economic conditions in the country at the time impacted negatively on the profitability of businesses in the financial sector. Therefore, the executive had to do everything in his power to gain ground on Itau Unibanco as well as stay profitable.
Within his first year in office, he established a corporate university, Unibrad. This university was meant to help the bank in achieving its objectives by performing activities that foster individual and institutional learning and knowledge. The university was honored at the 2017 GlobalCCU Awards; it was elected as the best corporate university in the world.
Mr. Trabuco also spearheaded the purchase of HSBC Brazil in a multi-dollar deal that was termed the single largest one in the country in 2015. During the same year, Mr. Trabuco was named Entrepreneur of the Year in the finance category by ISTOE DINHEIRO magazine.
About Banco Bradesco S.A.
Banco Bradesco is a commercial bank headquartered in Osasco city in the metropolitan area of Sao Paulo. The bank was founded by Amador Aguiar and two of his friends in the city of Marilia, Sao Paulo. Unlike other financial institutions that served wealthy individuals and big businesses, the bank aimed at providing banking and financial services to government workers, small businesses and modest individuals such as small landowners.
Today, Bradesco bank is a powerhouse by virtually every aspect. For starters, the bank is the third-largest banking institution in Latin America, the second largest privately-owned bank in Brazil and the third largest bank in Brazil by total assets. It is also the largest Brazilian private employer with approximately 108,793 employees. The bank has the largest private network of self-service points in Brazil (27,362 ATMs) and is the only private bank with the largest number of online banking clients (7.5 million users).
Banco Bradesco’s achievements have been possible thanks to its executives who have been dedicated to providing customers with exceptional services. The bank has also grown through the acquisitions it has made over the years. In the 1970s, Banco Bradesco acquired more than a dozen financial institutions based in Brazil. This move enabled the bank to grow its network to 1,000 branches nationwide. In 1998, the bank consolidated its different brands and subsidiary banks to become a multiple service bank.
Among the recent transactions that Bradesco Bank has made include the purchase of BBVA’s Brazilian subsidiary (2003), the Brazilian subsidiary of American Express (2006), Ibi Brazilian subsidiary (2010) and Ibi Mexican subsidiary (2010).
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